Classics: Adidas said its Samba and Gazelle designs are flying off the shelves
Adidas has been boosted by demand for its Samba and Gazelle ‘terrace’ shoes – whose fans include Rishi Sunak and Keir Starmer.
The German sportswear giant said both £90 designs are flying off the shelves, helping total sales at the firm to rise 4 per cent to £4.7billion in the first three months of the year.
The Prime Minister jokingly gave a ‘fulsome apology’ to other lovers of the Samba shoes last month after he was accused of ruining their cool credentials when wearing them in Downing Street with navy chinos and a white shirt.
He said he was a ‘long-time devotee’ of the shoes and other styles of ‘fun Adidas trainers’ after being given some for Christmas by his brother.
Starmer, meanwhile, has been spotted wearing the Gazelle model.
But fans also include celebrities such as Sienna Miller, Bella Hadid, Rihanna and Hailey Bieber and Adidas said demand for Samba and Gazelle shoes is ‘very strong and growing’.
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