Citizens Advice says problem getting worse, after hard-to-cancel contracts trapped quarter of UK adults last year at cost of £688m

The amount consumers spent on accidental subscriptions that are easy to get into but hard to cancel has doubled in a year, Citizens Advice has warned, with customers shelling out millions.

Research for the charity found that more than 13 million people (26% of UK adults) have accidentally taken out a subscription in the past 12 months. These covered services from fitness apps to food delivery services and pet food.

Consumers thought they were buying a one-off product or service, or signing up to a free trial, but were in fact being enrolled into a continuing payment.

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