Fish welfare campaigners say Defra decision facilitates greenwashing and will mislead consumers
Animal welfare campaigners are challenging the decision to allow producers of Scottish salmon to drop the word “farmed” from labelling.
An application by the industry body claimed changing the protected name wording on the front of packaging from “Scottish farmed salmon” to “Scottish salmon” made sense because wild salmon was no longer sold in supermarkets, which consumers were aware of.
