ASDA has announced plans to open 30 new convenience stores, creating 500 new jobs.
The shops will open under a new Asda Express brand, bringing the supermarket’s value products to local communities.
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The supermarket giant said the first two new stores will open before Christmas and the rest will follow in the new year.
The first store will open in Sutton Coldfield on November 8, followed by a second store in Tottenham Hale, London, on December 6.
Asda plans to launch a further 30 sites, creating about 500 new roles, in 2023.
The stores will be smaller and in more urban locations, compared with the supermarket’s huge, out of town stores shoppers are used to.
Each store will stock around 3,000 products, including a range of fresh and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of beers, wines and spirits.
Shoppers will also be able to buy a range of hot and cold takeaway food options from Asda and partner brands including Leon.
The stores will also sell ready meals and a selection of £10 meal deals for two people.
Both stores will also offer parcel collection and return services.
Asda said shoppers will also be able to order groceries through Uber Eats.
Mohsin Issa, Asda’s co-owner, said: “The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.”
Asda previously announced it was to take over 132 Co-ops, but the supermarket confirmed that these stores are separate from the deal.
But Asda isn’t the only supermarket looking to move into convenience.
Morrisons takeover of convince chain McColl’s is expected to be cleared after the supermarket giant told regulators it would sell 28 convenience stores to push the move through.
Tesco recently announced has cut 325 jobs as part of a major shake-up as it plans to recruit thousands of temporary workers over Christmas.
While Marks and Spencer has accelerated plans to close stores over the five years.
