How to watch the advert early
If you don’t want to wait until the morning, you can get early access by signing up to the My John Lewis loyalty scheme.
The rewards scheme offers shoppers personalised offers and rewards.
Customers also get free entry into competitions – including the chance to win your wish list worth up to £1,000.
Plus, members get early access to the latest launches and money back when they recycle their old beauty and fashion products
You can sign up for free by downloading the App Store or Play Store.
Brits can’t wait to see the ad
It’s safe to say Brits are excited for today’s John Lewis Christmas ad.
One YouTube user said: “You know it’s Christmas when John Lewis has got a new advert on the way!”
While another said: “Okay, okay, now I’m very excited.”
Writing on X, formerly known as Twitter, one John Lewis fan said: “Love it! It’s going to be a good one.”
The John Lewis Christmas ad releases TODAY
Get ready for all the feels – this year’s John Lewis Christmas advert is finally here and it will warm your heart on cold days.
The ad is about a little boy’s quest for the perfect Christmas tree, befriending a playful character along the way.
As Alfie nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.
The fast-growing wannabe Christmas tree becomes a life force with its mischievous personality and gets in on all the festivities, but it eventually comes to an abrupt halt.
When Snapper grows so big that he tears Christmas decorations at the house, he’s cast outside in the cold by the family.
The tearjerking moment leaves Alfie heartbroken, who’s set on not freezing him out – and he has a heartwarming idea.
Remember last year’s ad?
The John Lewis 2022 advert was released a little later than usual on November 10.
The retailer wanted to use its ad, named The Beginner, to help raise awareness of some of the most vulnerable children in the country.
It follows a middle-aged man as he struggles to master the skill of skateboarding.
Somewhere Only We Know
This charming animated tale tells the story of a bear who has never seen Christmas so his animal friends buy him an alarm clock so he can wake up from hibernation just for the day.
Lily Allen sang a cover of Keane’s Somewhere Only We Know – and it became her third No1 UK single. It’s closing line is “Give someone a Christmas they’ll never forget”.
People went wild for the story at the time and a lot of people on Twitter call it the best John Lewis ad the department store has ever made.
Looking back on the first John Lewis Christmas advert
In John Lewis’ first Christmas advert, people piled gifts together to create shadows that looked like a woman walking her dog through the snow and having a drink at a party.
It featured the tagline “Whoever you’re looking for this Christmas”.
The memorable ad was before the era that John Lewis adverts created a huge buzz as social media was barely even a thing at this point.
The music used was Prokofiev’s morning serenade from Romeo and Juliet.
