Which Christmas ad is your favourite?
Every year, retailers across Britain release their Christmas ads.
But which one do you look forward to the most?
How to watch the advert early
If you don’t want to wait until the morning, you can get early access by signing up to the My John Lewis loyalty scheme.
The rewards scheme offers shoppers personalised offers and rewards.
Customers also get free entry into competitions – including the chance to win your wish list worth up to £1,000.
Plus, members get early access to the latest launches and money back when they recycle their old beauty and fashion products
You can sign up for free by downloading the App Store or Play Store.
Brits can’t wait to see the ad
It’s safe to say Brits are excited for today’s John Lewis Christmas ad.
One YouTube user said: “You know it’s Christmas when John Lewis has got a new advert on the way!”
While another said: “Okay, okay, now I’m very excited.”
Writing on X, formerly known as Twitter, one John Lewis fan said: “Love it! It’s going to be a good one.”
The John Lewis Christmas ad releases TODAY
Get ready for all the feels – this year’s John Lewis Christmas advert is finally here and it will warm your heart on cold days.
The ad is about a little boy’s quest for the perfect Christmas tree, befriending a playful character along the way.
As Alfie nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.
The fast-growing wannabe Christmas tree becomes a life force with its mischievous personality and gets in on all the festivities, but it eventually comes to an abrupt halt.
When Snapper grows so big that he tears Christmas decorations at the house, he’s cast outside in the cold by the family.
The tearjerking moment leaves Alfie heartbroken, who’s set on not freezing him out – and he has a heartwarming idea.
