From shaving to threading to dyeing to painting, the little touches that used to seem so important have been squeezed out by the pandemic. And many Britons are all the happier for it

During the first lockdown Afsaneh Parvizi-Wayne, a 55-year-old entrepreneur, went for a drive around London. “I remember looking in the rear-view mirror,” she says, “and I noticed all these little hairs coming out of my chin. That was a bit of a shock. Like, bloody hell, I’ve really been growing these out.”

Parvizi-Wayne is of Iranian heritage, and hair removal is a big part of her culture. “Grooming, for Iranian women, it’s essential,” she says. For her entire life, from puberty onwards, Parvizi-Wayne had scrupulously removed her facial hair. “It was like a jack-in-the-box reaction,” she says. “If I saw a hair, I’d go to the salon.” If she failed to do so, a relative or family friend would take care of it for her. “Iranian aunties literally pin you down if they see a stray chin hair,” she laughs. “They pull out a piece of string to thread you then and there.”

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