EV Startup VinFast Hits the U.S. With Novel Pricing Strategy

Vietnam’s Vingroup JSC became a corporate juggernaut in its home country, operating everything from luxury resorts to hospitals, shopping malls and supermarkets.

Now, it wants to break into the U.S. car market with a little-known electric-vehicle startup, called VinFast, that has a novel way of pricing its models.

This post first appeared on wsj.com