Geopolitics may affect sales in a big market – and customers may be annoyed by the new charging socket too

Apple chief executive Tim Cook will hope that the launch of the latest iPhones on Tuesday will be enough to buoy consumers and investors in the face of a falling share price caused by deteriorating international relations.

Almost $200m (£160m) was wiped from this most valuable tech stock last week as escalating tensions between Beijing and Washington threatened to restrict sales in one of its biggest markets: China accounts for roughly a fifth of Apple’s revenue. Reports of the Chinese government clamping down on use of the American devices by state employees may be having a wider chilling effect as consumers across the country are encouraged to buy from homegrown champions such as Huawei.

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