AN OWN brand passion fruit martini has been named Which?’s best buy in a cocktail taste test – and it’s much cheaper than its rivals.
Aldi has beaten off competition from top brands Smirnoff and Absolut with its canned cocktail that costs up to 50% less than other brands.
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The Which? taste test results show that bargain booze may well be the best option, and shoppers may want to swap big brands for budget versions of their favourite tipple.
The Stefanoff Passion Fruit Martini Cocktail costs just 89p and was named this summer’s best canned cocktail in the test.
Aldi’s take on the classic Pornstar Martini – a mixture of vodka and passionfruit, often served with a shot of prosecco – scored the highest on taste, aroma and appearance.
It beat pricier alternatives from other leading retailers like M&S and Tesco.
Aldi drink came out on top in Which?’s test with a score of 74%.
It was followed by Smirnoff and Tesco, which each scored 69%.
Funkin Nitro Cocktails Passion Fruit Martini came last, scoring 53%.
The overall scores were based on:
- 50% taste
- 25% aroma
- 15% appearance
- 10% mouth feel
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The full list of results is below:
- Best Buy: Aldi Stefanoff Passion Fruit Martini Cocktail (89p) – 74%
- Smirnoff Passion Fruit Martini Cocktail (£1.79) – 69%
- Tesco All Shook Up Passion Fruit Martini (£1.70) – 69%
- Shake Baby Shake Passion Fruit Martini (£1.65)- 67%
- Absolut Passion fruit Martini Cocktail (£2) – 66%
- Asda Passion fruit Martini (£1.20)- 64%
- Morrisons Passion Star Martini (£1.95) – 62%
- Lidl Deluxe Passion Fruit Martini Cocktail (£1.29) – 60%
- M&S Passion Star Martini Cocktail (£2.15)- 59%
- Funkin Nitro Cocktails Passion Fruit Martini (£2)- 53%
Which? said Aldi’s drink “was rated the best on test for both flavour and mouthfeel, with most tasters finding the sweetness and the strength of the passion fruit and alcohol flavours just right.”
It’s 31p cheaper than the next cheapest cocktail on the list.
Julie Ashfield, managing director at Aldi, said: “We’re thrilled to continue our mission in offering quality products at affordable prices and being recognised as a ‘standout winner’ shows shoppers don’t need to pay more when it comes to enjoying the best”.
