DRINKERS can now smoother themselves in the smell of a pint with a beer-scented deodorant.
Brewdog has teamed up with personal care brand Fussy to create the roll-on fragrance ahead of Sunday’s Father’s Day.
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It has notes of hops and tropical fruits similar to the brewery’s popular Punk IPA ale.
BrewDog’s chief marketing officer Lauren Carrol said: “For years, people have been in turmoil over what to buy Dad on his special day — shall I get him smellies?
“Shall we just treat him to his favourite tipple? I say, why not do both.
“This has been a real fun one. It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant. It smells just like the real thing.”
The £15 product is available from supermarkets.
Late last year, Brewdog had an advert for fruit-flavoured beer banned for claiming to be ‘one of your five a day’.
Craft giant Brewdog made the comparison while promoting its beers including Lost in Guava and Hazy Jane Passionfruit.
An email to customers was headed “one of your five a day”.
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The Scotland-based brewer also boasted “we’ve got all your fruit needs covered” with the beers which included Pineapple Punch.
The Advertising Standards Authority probed a single complaint that it was misleading as the beers were not equivalent to portions of fruit or veg.
Brewdog said the claim was tongue in cheek and reflected its “playful marketing style”.
The brewer, based in Ellon, Aberdeenshire, added the email was sent only to existing customers who had opted to receive them.
But the watchdog ruled the advert broke its code and has banned it.
This post first appeared on thesun.co.uk
