BUYING toys in the Black Friday sale is a smart move for shoppers who want to save on gifts for their little ones ahead of the festive season.
Shop now for sizeable discounts on big brands such as LEGO, Sylvanian Families and Barbie in the Black Friday sales at Amazon, John Lewis, Hamleys and more.
*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you’re getting the best price.
Best John Lewis Black Friday toy deals
John Lewis has released its Black Friday offers with tons of great discounts on toys:
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Plus, many more toys deals including:
Shop all John Lewis Black Friday toy offers here.
Best Hamleys Black Friday toy deals
Hamleys has also opened its Black Friday sale with up to 50% off brands such as Lego, Disney and Playmobil for a limited time.
We’ve handpicked some of our favourite Black Friday live deals at Hamleys:
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Playmobil 70551 Stunt Show Crash Car, £24 – buy here
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Harry Potter Charms Roxy School Backpack, £10.50 – buy here
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Sylvanian Families Town Ride Along Tram, £22.50 – buy here
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Peppa Pigs Stage Playset, £18.75 – buy here
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Incredibles 2 4-Inch Figure Assortment, £7 – buy here
Shop all Hamleys Black Friday toy deals here.
Best GAME Black Friday toy deals
GAME has launched its Black Friday sale with up to 50% off Playstation, Xbox and Nintendo consoles, games and accessories.
Check out these current live Black Friday deals at GAME:
- NINTENDO SWITCH NEON + MARIO KART + NSO BUNDLE, £259.99 – buy here
- Marvel’s Spiderman PS4 game, £15.99 – buy here
- Xbox Minecraft Dungeons Hero edition, £16.75 – buy here
- TURTLE BEACH RECON 70X HEADSET – BLACK – buy here
- NINTENDO SUPER MARIO 2.1 AUDIO CHAIR – MARIO JOY, £155.99 – buy here
Browse the full Black Friday GAME sale here.
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Best Amazon Black Friday toy deals
Amazon has now launched its early Black Friday deals with up to 40% off – shop the Amazon sale.
We’ve handpicked some of the best toy offers in the Black Friday live deals at Amazon:
- LEGO 43194 Disney Anna and Elsa’s Frozen Wonderland Castle Toy, £26.99 – buy here
- LEGO 71380 Super Mario Master Your Adventure Maker Set, £33.99 – buy here
- Meccano 10-in-1 Racing Vehicles STEM Model Building Kit, £18.77 – buy here
- KidKraft 65092 Kayla Wooden Dolls House, £78.56 – buy here
- Air Hogs Super Soft, Jump Fury with Zero-Damage Wheels, £33.40 – buy here
- Desire Deluxe Magnetic Building Blocks Gift 94PC, £21.24 – buy here
Best Smyths Black Friday toy deals
Smyths toys has also started to release early Black Friday toy deals – shop all early Back Friday special toy deals here.
The early Black Friday toy sale includes:
- Barbie and Ken Dolls Fashion Set, £29.99 – buy here
- Baby Annabell Leah 43cm Doll, £49.99 – buy here
- Remote Control Nintendo Mario Kart Mini Anti-Gravity Racer, £29.99 – buy here
- LEGO 41450 Friends Shopping Mall Set with Café and Toy Shops, £67.99 – buy here
- Crayola Washimals Super Set Costume Edition, £29.99 – buy here
- Kindi Kids Scented Big Sister Doll – Blossom Berri D’Lish, £18.49 – buy here
- LEGO 42126 Technic Ford F-150 Raptor Model Building Set, £99.99 – buy here
- LEGO 60292 City Community Town Centre Building Set, £66.99 – buy here
Best Very Black Friday toy deals
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Very has also opened its Black Friday event with tons of big discounts across the site – shop the Very sale.
We’ve selected some of the best toy deals at Very – now live:
- RockJam 54-key Portable Electronic Keyboard Piano, £54.99 – buy here
- Little Tikes My First Slide – Blue, £19.99 – buy here
- Sylvanian Families Hillcrest Home Gift Set, £34.99 – buy here
- Wired Wired 120 PRO Lithium Scooter – Neon Blue, £149.99 – buy here
- Peppa Pig Mini 6V Battery Operated Quad, £54.99 – buy here
- Aqua Beads Advent Calendar, £9.99 – buy here
- Vtech Touch & Learn Activity Desk, £44.99 – buy here
- Xootz BMW X5 12v Electric Ride-on, £229.99 – buy here
Best Black Friday toy deals at The Entertainer
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The Entertainer has now launched its Black Friday toy deals event – shop The Entertainer sale.
Get great discounts across a wide range of toys – including:
- Paw Patrol Mission Paw Mission Cruiser, £29.99 – buy here
- Sylvanian Families: Country Tree School Play Set, £29.99 – buy here
- VTech Turbo Force Racer in red, £5.40 – buy here
- Disney Frozen 2 Monopoly Frozen, £12 – buy here
- Star Wars: The Rise of Skywalker RC D-O, £19.99 – buy here
Best Currys Black Friday toy deals
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Currys is also starting to release Black Friday deals with big discounts on TV & Audio, tech, appliances and more – shop the Currys sale.
Currys hasn’t released many of its Black Friday toy deals yet – but here’s a selection of toys on offer now:
- BLADEZ Hot Wheels Monster Truck Maker Kitz, £7.49 – buy here
- SCIENCE MUSEUM Mio the Robot Kit, £19.99 – buy here
- VTECH KidiZoom Studio Compact Camera – Blue & Black, £49.99 – buy here
- CHICCO Songy The Singer Sing Along Toy, £19.99 – buy here
Best Early Learning Centre Black Friday toy deals
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The Early Learning Centre has now launched its Black Friday event with 10% off everything when you spend £30 using the code ‘BF10’.
Plus, you can get 20% off a number of bestselling toys – shop the Early Learning Centre toy sale.
Here are some of the best toy offers we’ve found:
- Happyland Cherry Lane Cottage, £47.99 – buy here
- Early Learning Centre My First Gadget Set, £23.99 – buy here
- Early Learning Centre Pop It In The Post, £23.99 – buy here
- Early Learning Centre Wooden Activity Workbench, £39.99 – buy here
- Early Learning Centre Firefighter Outfit, £12 – buy here
Best Argos Black Friday toy deals
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Although Argos has not yet opened its Black Friday shopping event, it’s launched a huge toy sale where you can save up to 33% on hundreds of toys – shop the Argos toy sale.
We’ve chosen some of the best toy offers in the sale:
- Chad Valley Lights and Sounds Construction Playset, £25 – buy here
- Barbie Limo and 4 dolls, £60 – buy here
- Hot Wheels Corkscrew Crash Track Set, £30 – buy here
- Disney Cars 3 6V McQueen Powered Car Ride On, £120 – buy here
- Nerf Fortnite GL Rocket-Firing Blaster, £30 – buy here
- Scuttlebug Bumblebee Ride On – Yellow and Black, £20 – buy here
Which retailers will offer Black Friday 2021 toy deals?
A range of retailers offer Black Friday toy deals, whether you’re looking for brands like LEGO or specific items from larger retailers like John Lewis and Very.
Below we have highlighted some of the main shops worth checking when the sale kicks off in November.
You can also check out Sun Vouchers to see if you can save extra on any Black Friday toy deals at your favourite retailers.
When is Black Friday 2021?
Black Friday falls on November 26 this year.
Black Friday falls the day after US Thanksgiving celebrations, however over the last few years some retailers have chosen to launch early deals in the weeks leading up to the big sale.
When is Cyber Monday 2021?
Black Friday sales often continue through to Cyber Monday, which takes place on November 29.
The online only event marks the final chance to pick up some bargains ahead of Christmas.
More Black Friday Parenting deals
Take a look at some of the other Black Friday deals we’ve found around the web
Must-have top 10 toys for 2021
Make your Black Friday wish list with our top 10 toys for 2021:
- PAW Patrol Movie Ultimate City Transforming Tower Playset, £130 at Argos – buy here
- LOL Surprise Tweens FANCY GURL Fashion Doll, With 15 Themed Surprises, £20 at Amazon – buy here
- LeapFrog 600803 Mr Pencil’s Scribble and Write Interactive Learning Toy, £25 at Amazon – buy here
- Nintendo Switch console – neon, £259.99 at Argos – buy here
- Barbie Dreamhouse, £249.99 at Amazon – buy here
- Batman, Bat-Tech Batcave, Giant Transforming Playset, £119.99 at Amazon – buy here
- Pets Alive Poppy The Booty Shakin’Pug, £19.99 at Very – buy here
- VTech KidiZoom PrintCam, £69.99 at Very – buy here
- WOW! PODS Avengers Collection – Spider-Man, £12.99 at Amazon – buy here.
What toys should I buy for Christmas 2021?
As well as our must-have toys top 10 list, check out the top toys for 2021 roundup here for more inspiration.
If you are buying Christmas gifts in the Black Friday sale, you can never go wrong with educational and STEM toys that promote learning from home.
Craft and sensory toys are always popular with kids of all ages too, and in recent years there has been increased demand for traditional wooden toys that are more sustainable.
What were the best Black Friday toy deals last year?
Last year a long list of retailers including Argo, Lego, Smyths and John Lewis slashed toy prices in the Black Friday sale.
It’s a good idea to see which retailers had the best deals last year, and to start making your lists ahead of November if you want to pick up the biggest savings.
Last year online retail giant Amazon slashed 40% off Barbie and Leapfrog toys, while Argos slashed the Lego Harry Potter Hogwarts Clock Tower down to £56.50 – a third off the usual price.
More Amazing Black Friday Deals
Find out everything you need to know about this year’s Black Friday sale.
Check out 18 best LEGO gift sets for kids of all ages if you need some more inspiration.
Read our guide on how to get the best LEGO Black Friday deals for 2021.
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