Nine in 10 deals same or cheaper beforehand says Which?
Nine in 10 Black Friday “deals” are the same price or cheaper in the six months beforehand, a Which? investigation has found.
The consumer group analysed 201 of last year’s Black Friday deals at six major retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – looking at their prices every day during the six months before and after Black Friday as well as on the day itself.
Around 92% of products (184), which included popular items such as washing machines, soundbars and TVs, were the same price or cheaper in the six months before Black Friday.
In some cases, shoppers may be better off biding their time and seeing if the price of a product falls further.
During the six months after Black Friday, nearly all (98.5%) of the products Which? looked at were cheaper or the same price at some point.
With Black Friday, November 26, fast approaching, Which? said shoppers should do some research to help them hunt down the deals that really are a bargain.
