Asda offers huge discounts for shoppers during cost of living crisis – but it depends on what your job is

ASDA has offered a huge discount for shoppers during the cost of living crisis – but there’s a catch.

The supermarket giant will knock down the prices on items in stores – but it depends on what your job is.

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As Brits are forced to manage their household costs during the crisis, Asda has brought in discounts for certain workers.

The supermarket giant said it’s a move to help support their customers who are struggling to cope in the cost of living crisis.

People that work in the NHS, Emergency Services, Social Services, Social care sector and armed forces will all get 10 per cent discount in stores.

The discount is valid across all Asda supermarkets in the UK.

All they have to do is present their Blue Light Card to save money.

Hayley Tatum, Asda’s Chief People and Corporate Affairs Officer said: “Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further.

“Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”

As well as food, Asda announced that George clothing, homeware, and toys are also included in the discount offer.

Tom Dalby, CEO at Blue Light Card, said: “We are really proud to be working with ASDA.

“With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes.

“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”

This comes after Iceland announced their new offer which will get some customers 10% off the price of their shopping.

The deal will be available every Tuesday starting from May 24.

There’s no minimum spend required to get the discount, and it’s available in both Iceland and The Food Warehouse stores.

But you might want to bring proof of age if you’re hoping to take advantage – because the offer is only available to those aged 60 and over.

Over 60s will be able to get 10% off their shop every Tuesday if they can prove their age by bringing along a document such as a driving license, passport or bus card.

Iceland said the move was to help older people who are struggling to cope in the cost of living crisis.

This post first appeared on thesun.co.uk