APPLE’S Peek Performance summit wasn’t just about hardware.

The tech giant announced they’re entering the live sports streaming business as viewers around the world cut the cord in search of a better deal.

Tim Cook took over as the CEO of Apple after Steve Jobs' resignation in 2011

1

Tim Cook took over as the CEO of Apple after Steve Jobs’ resignation in 2011

The company’s first live sports partnership is coming in the form of a weekly MLB doubleheader, dubbed “Friday Night Baseball”.

Initially, an AppleTV+ subscription will not be necessary for viewing games. The press release does not explicitly state when a paywall will be put up.

Apple TV+ users will also have access to a 24/7 baseball centric livestream and Apple’s new highlight show called “MLB Big Inning”.

It’s unclear who will lead the broadcast team for Friday Night Baseball.

Amazon recently made a play to bring in longtime NFL anchors Troy Aikman and Al Michaels for their own football streams.

Perhaps, Apple could make a similar move in trying to bring a familiar voice of the game.

Apple is the newest sponsor rooting for a resolution to the ongoing MLB lockout.

Most read in Tech

More to follow…

For the latest news on this story keep checking back at Sun Online.The-sun.com is your go-to destination for the best celebrity news, sport news, real-life stories, jaw-dropping pictures and must-see video.

Like us on Facebook at www.facebook.com/TheSunUS and follow us from our main Twitter account at @TheUSSun.

This post first appeared on Thesun.co.uk

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

WhatsApp loses millions of users after terms update

Poorly-executed change to terms of service sends messaging app’s subscribers flocking to…

Heard the one about the TV stars bringing plays to schools online?

Comic Joe Lycett leads posse of stars hoping readings will inspire children…

Best places to spot a UFO in the UK and US revealed – including a small town where 300 sightings are claimed a YEAR

THERE is no concrete proof that Earth is a tourist destination for…

How to make your Memoji on iPhone – and what you can do with them

IF you have an iPhone with iOS 12 software or later and…