Poorly-executed change to terms of service sends messaging app’s subscribers flocking to competitors

A poorly explained update to its terms of service has pushed WhatsApp users to adopt alternative services such as Signal and Telegram in their millions.

The exodus was so large that WhatsApp has been forced to delay the implementation of the new terms, which had been slated for 8 February, and run a damage limitation campaign to explain to users the changes they were making.

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