YOUTUBE has revealed that it is making a change to some adverts that appear on the platform – and it’s not going down well with users.
The Google-owned video sharing site will start showing 30-second ads for YouTube on some connected TVs.
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And if that didn’t sound bad enough, they will be unskippable too.
That’s instead of the currently way, which is two 15 second ads back-to-back.
For now, it’ll only appear on YouTube Select long-form content, reports 9to5Google.
But that’s not all, as the tech giant also wants to plonk ads on screen when you pause.
So the video you’re watching will shrink with an ad window displayed next to it.
The development hasn’t been welcomed by everyone.
“I am SO SICK of ads,” one user said.
“I hope this backfires BIG.”
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Another added: “I’m going to reduce my usage and seek alternative options if they try and force ads on me.”
The move comes after users spotted that the company has started banning ad-blocking apps too.
It appears Google is only testing it for now.
Content on the platform refuses to play unless you switch off the ad blocking software.
It comes as the firm attempts to push more people towards its paid YouTube Premium service as the tech sector faces rising costs.
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This post first appeared on Thesun.co.uk
