Advertising shortfall and issues over subscription revenues should worry new owner given huge level of debt
Followers of Elon Musk’s Twitter account will know that the world’s richest man is partial to attention-grabbing statements. Even so, it was notable when he told Twitter staff this month that bankruptcy at the company isn’t out of the question.
Twitter’s owner has admitted that the business has suffered a “massive drop in revenue” after campaign groups raised concerns about content moderation standards and warned the company’s remaining staff this month that it could lose billions of dollars next year.
