Rivals ‘more aggressive’ in expansion
Wilko failed to rival stores like B&M and Poundland ahead of its collapse, an expert has said.
Dr Khan, a senior lecturer in consumer behaviour and retailing at Manchester Metropolitan University, said: “We have witnessed the growth of B&M bargains, Poundland, who have been more aggressive in trying to capture consumer spend, through offering a wider variety and range of products, but also operating in locations that have better footfall and lower operating costs.”
Wilko, like many other high street retailers, is said to have seen a big drop in footfall and has “stopped performing to its full potential”.
