Adding a few paragraphs and photos can boost revenue by £100,000 for small cities
Forget glossy travel brochures and whizzy online sites; one of the most cost-effective ways tourism chiefs can drive business to their towns or cities is by updating their Wikipedia page.
An experiment by economists at the Collegio Carlo Alberto in Turin, Italy, found that a few simple edits to a Wikipedia page could lead to an extra £100,000 a year in tourism revenue for a small city, underscoring the power of the free online encyclopaedia.
