Politicians now seem immune to scandal. If the former health secretary plays it right, he could still become prime minister
It seems like only yesterday that we were all enjoying the memes and videos parodying the decline and fall of Matt Hancock. The incredible brevity of his time in exile seems to strain the laws of PR physics, and suggests that the fallen minister still enjoys support at the highest levels of government.
A hasty press call, a mea culpa in front of a bush: his resignation speech was haphazardly choreographed. The time-compressed media age seems to have eaten away our powers of recall. Public figures are sacrificed daily to the gods of Twitter. News items that, at their peak, command the collective consciousness quickly disappear (Remember wallpaper-gate? I don’t).
Mark Borkowski is a crisis PR consultant and author
