When Justin Trowbridge comes to work at Columbia Sportswear Co., the Lancaster, Pa.-based store manager wears his commitment to diversity on his nametag. Instead of just reading “Justin,” the 28-year-old’s badge also includes the words “he/him/his.”
Some big business is increasingly embracing the practice of sharing individual pronouns in the workplace as part of diversity initiatives to support co-workers who may be transgender, or nonbinary colleagues who identify as neither male nor female. A growing number of employees are adding their pronouns to everything from email signatures to Zoom profiles—often at their company’s urging.
