THIS year’s John Lewis Christmas advert follows the story of Snapper – the fast-growing plant set against a beautiful and inspiring soundtrack.
The classical-style song featured in the festive advert helps evoke the tone of the sweet and emotional tale.
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The music is provided by world famous opera artist Andrea Bocelli performing a song called “Festa”, which means “celebration”.
The track was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
Italian tenor Andrea Bocelli is one of the best-selling classical artists of all time.
His albums Romanza and Scared Arias are among the biggest selling classical albums by any solo artist.
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And his most famous song is the recording of “Time to Say Goodbye” with Sarah Brightman.
In 2020 millions tuned in to watch his “Music for Hope” concert.
Andrea has also lent his voice to recordings by Ed Sheeran, Dua Lipa, Mary J Blige, Ariana Grande and Ellie Goulding,
The John Lewis advert soundtrack will be released in longer form as a charity single with a proportion of the proceeds from the sale of the single going to the John Lewis Partnership’s Building Happier Futures charities, which help care for experienced young people and families in need.
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The song provides the backdrop for the story of Venus flytrap Snapper who quickly grows into a life force with a playful personality.
After an emotional moment where Snapper is cast out, the plant is embraced back into family before giving out presents.
The ad celebrates Christmas rituals and the joy of sharing them with loved-ones – with the strapline “Let Your Traditions Grow”.
Andrea Bocelli performance in the John Lewis advert follows Sir Elton John performance of Your Song for the 2018 festive campaign.
And a cover of Beatles song Golden Slumbers by Manchester band Elbow in 2017.
The brand also featured a Lily Allen cover of Keane’s Somewhere Only We Know in 2013, and Tom Odell cover of John Lennon’s Real Love in 2014.
Andrea said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.
“It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations.
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“Joy to all of your worlds this Christmas.”
Fans of the John Lewis Christmas advert can buy a large range of Snapper merchandise from the store including Venus flytrap-themed pyjamas and plush toys.
