AMAZON Prime Day has been confirmed for July, and there will be thousands of top-class deals on the way.
Amazon’s next big sale is in the middle of next month – read on to find out more about the dates and the deals to expect.
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Prime Day is returning for an eighth year, offering up a tidal wave of exclusive discounts to Prime subscribers.
Provided you’re signed up to Amazon’s perks-filled subscription scheme, for 48 hours you can get your mitts on all sorts of items for a lot less than usual.
During the two (yes, two) Prime Day sales in 2022, Amazon Prime members were treated to a stunning range of price drops across tech, home and gardening, home appliances, fashion and beauty.
During the 48-hour sale, some of the bestselling items were Amazon device deals, including price drops on Echo Dots, Ring Video Doorbells and Fire TV Sticks.
Top bargains included 41% off fleece heated blankets, huge savings on popular Shark vacuum cleaners and sizeable discounts on everyday household items and sweet-tooth staples like Quality Street chocolates.
At a time when spiralling costs means we’re all in need of a bargain more than ever, we’re hoping for much the same this July.
To find out more about Prime Day 2023 and what you should expect, read on below.
When is Prime Day 2023?
This year, Amazon Prime Day will be happening on Tuesday 11th and Wednesday 12th July – so get those dates in your diaries now.
Deals will kick off at 12.01am on the Tuesday morning, and finish at midnight on the Wednesday.
One thing that’s already on our minds is whether there’ll be a second, autumntime Prime Day like there was last year.
In 2022, the online giant surprised everyone by announcing a second Prime Day sale, which took place on 11 and 12 October.
Anyway – let’s focus on the July one for now! We’ll keep updating this page throughout the year and we’ll keep you posted with any new, confirmed dates.
Best live deals ahead of Prime Day
Prime Day is three weeks away, but you’ll still find some deals to snap up on the Amazon website right now.
Indeed, it’s always worth keeping an eye on what’s listed on the retailer’s deals page – at any one time, there’s a decent discount on a big-name product of some kind or other.
We’ve picked out our favourite current deals below:
- Ninja Foodi Dual Zone Digital Air Fryer, £169.99 (was £219.99) – buy here
- Shark Anti Hair Wrap IZ202UK Cordless Stick Vacuum Cleaner, £229 (was £349.99) – buy here
- Samsung Galaxy Tab A8, £169.99 (was £219.99) – buy here
- Oral-B Smart 6 Electric Toothbrush, £69.99 (was £219.99) – buy here
- Apple AirPods (2nd generation), £108.99 (was £139) – buy here
- Apple Watch Series 8, £389 (was £419) – buy here
How long will Prime Day 2023 last?
Prime Day has always only taken place over a 48-hour window, and it will follow the exact same pattern in July 2023.
But within that time, you should expect deals to come and go, with some ‘lightning’-style offers appearing sometimes for just an hour.
We definitely recommend you keeping a close eye on the deals page of Amazon’s website, or looking at the latest listings on our best Amazon Prime day deals page.
Last year the store surprised us by rolling out a second Prime Day sale in October – we’re curious to see whether the same will happen this year.
How do I get access to Amazon Prime Day deals?
If you want to shop the Amazon Prime Day deals, you’ll need to sign up to become an Amazon Prime member, which you can do here.
Amazon’s subscription service comes with a lot of perks, including free next-day delivery (and even same-day delivery in certain postcodes).
You can also get access to Prime Video, Amazon’s ever-growing streaming service of movies and TV shows.
Amazon also offers members early access to its 24-hour ‘lightning’ deals (something that’s ramped up dramatically during Prime Day itself).
Of course, Prime comes with a cost: £8.99 a month, or £95 a year for a 12-month plan – but it also has a 30-day free trial period.
That’s more than enough time to cancel if you fancy picking up some exclusive bargains during Prime Day.
Unsurprisingly, Amazon doesn’t make the cancellation process easy – but we’ve got step-by-step instructions in our how to cancel Amazon Prime article.
What Amazon Prime Day deals to expect?
Shoppers can expect the best price drops to come from Amazon’s own devices, including Echo Dots, Fire tablets, Ring video doorbell and Kindle e-readers.
But it’s not just Amazon smart devices that are typically on sale during Prime Day – you can also pick up subscriptions such as Audible, Amazon Music Unlimited and Kindle Unlimited for much less than usual.
Like Prime, these services come with a 30-day free trial period, but that often gets extended to three months.
But it’s not just Amazon’s own products that get slashed during Prime Day.
Look out for some impressive drops on big-name items, whether that’s Elemis cleansing balm or the Shark Anti-Hair Wrap Cordless vacuum cleaner.
Speaking about this year’s event, Jamil Ghani, vice president of Amazon Prime said: “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day.
Our tips for finding the best deals this Amazon Prime Day
IT might be tempting to dive in and snap up LOADS of items, but here’s how you can guarantee you’re getting a good deal on Amazon.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay. You can also set up price alerts to let you know when the cost drops.
CHECK CAREFULLY Use FakeSpot to check whether the item is genuine or not. The site scans the reviews to see if they’re “reliable” or not so you can decide whther you trust the seller.
TRIAL IT FIRST Sign up to the 30 day Amazon Prime trial to take advantage of the Lightning Deals and free delivery. But remember to cancel the subscription before the trial is up or you’ll be charged the full £79.
SHOP NOW TO SAVE TIME Put the items you want in your basket ahead of Black Friday so that when the deals drop on June 21, all you’ll have to do is pay.
What is Amazon Prime Day?
Amazon Prime Day has been around for several years now, and it’s a firm fixture in the sales calendar.
It was originally launched in 2015 to celebrate Amazon’s 20th birthday but has since evolved into a cult-like sale a bit like Black Friday or Cyber Monday.
It usually lasts for a couple of days, with many new deals appearing on the second day.
You can expect to find low prices on Amazon’s own-brand items, along with plenty of branded goods and household names across a variety of departments – with brands
In fact, pretty much every last product category under the sun gets included in the Prime Day sale.
Of course, there’s a catch: read on to find out how to claim these exclusive Prime Day deals.
Amazon Prime Day history
Here’s a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
Amazon Prime vs Black Friday: which is best?
Amazon Prime Day is one of the busiest sales event of the summer.
But in terms of length, scale and discount quality, Black Friday is the reigning deals period of the year.
You’ll find terrific price drops during both sales – and it’s not impossible that some Prime Day offers may well match those you find during Black Friday in November.
But remember, the Prime Day deals are only available to people who have signed up to Amazon Prime, while Black Friday deals are available to all.
When is the next Amazon sale?
The next Amazon sale will, in all likelihood, will be Prime Day.
While dates haven’t been confirmed yet, the two-day Prime-exclusive sale has historically always been scheduled in for mid-July.
That’s little more than a month away, and we think it’s pretty unlikely Amazon will play host to any major kind of sale before then.
That being said, you’ll always find various discounts listed on the retailer’s deals page.
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