FANS have been flocking to buy the Prime hydration drink but Tyson Fury’s own energy beverage is proving popular too.
The heavyweight boxing champ launched his “Furocity” range early last year.
But in the same year, YouTube boxing rivals-turned-business partners KSI and Logan Paul brought out Prime hydration.
The beverage has sparked a craze in the UK, with fans scrapping to get their hands on a bottle and shops selling them for up to £100.
But all was not lost, as Tyson’s dad caused Furocity sales to jump by 300% after posting a scathing video of him reviewing a Prime drink.
So what are Furocity drinks and where can you get them?
We’ve got all the info below.
What are Furocity drinks?
WBC heavyweight champion Tyson launched his Furocity line in early 2022, striking an exclusive deal with Iceland.
The drinks come with as much caffeine as two cups of coffee and come in four flavours.
These are:
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- Sour cherry knockout
- Sour apple punch
- Black and blue rasberry
- Original
Tyson has also launched ice sticks in the same flavour and chewing gum.
Packaging for Tyson’s drink has a shiny black and red design, with a photo of his face.
It appears alongside the slogan: “Unlike my opponents, Furocity packs a real punch.
“It’s about hitting your day harder and making the moment count. It’s a feeling you can’t bottle. So I put it in a can.”
Where can you buy Furocity drinks?
Tyson’s energy drink can be purchased from Iceland stores.
Of course, stock may vary depending on what options your local Iceland has but it is worth checking.
At the time of writing Iceland did have all flavours in stock online.
How much do they cost?
The drinks currently cost £1 at Iceland.
Iceland delivery has a minimum spend of £25 though, so you could pair the purchase with your weekly shop.
Or, if you’re a big fan, you could buy 25.
You can also get them on Tyson’s official merchandise website, though you can only buy them in packs of 12 for £16.
Shipping costs £3.
What do the fans say?
Since it launched, the drink has had mixed reviews online.
Some fans love them, while others prefer the Prime drinks.
One tweeted: “Not sure if he helped create it or just putting his name to it but @TysonFury’s Furocity black & blue raspberry is nicest energy drink around.”
While another said: “[Tyson Fury] has got one hell of a energy drink go try it its called Furocity.”
But another clever shopper said: “Oh dear Furocity Tyson Furys drink is already on the reduced bargain bin shelf in Iceland UK.”
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