LIGHT IN THE BOX has caught the attention of online shoppers keen to bag themselves a bargain.
The site, based in Asia, offers substantial discounts on a wide range of products but some potential customers fear the deals could be too good to be true.
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What is Light in the Box?
Light in the Box is an online retailer.
The website sells a wide range of products, including clothing, electronics, beauty products, and home and garden items.
Sports gear, items for children, and furniture are also available on the site.
Light in the Box ships globally to consumers around the world but does not have any physical shops.
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It offers major discounts on many of its products.
According to the company’s website, Light in the Box’s “innovative data-driven business model” allows it to offer “customised products, such as wedding dresses and evening dresses, at scale for optimal marketing, merchandising, and fulfilment”.
As Light in the Box delivers internationally, shipping methods and delivery dates can vary greatly.
Customers are normally responsible for any import tariffs, taxes, or customs fees that their order may require.
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It has been reported that the company generates over $400million dollars in annual revenue.
When was Light in the Box created?
Light in the Box was founded in 2007 by Liang Zhang.
It is now owned by LightInTheBox Holding Co. with Jian He serving as both the company’s CEO and the chairman of the board of directors.
He joined Light in the Box in 2010 and has been instrumental in the expansion of the business.
The company has its headquarters in Singapore but it also has offices in California, Shanghai, and Beijing.
Is Light in the Box a legitimate website?
As Light in the Box offers such big discounts on items, some customers have questioned its legitimacy.
Light in the Box is a legitimate website that offers customers goods under the UK legal system’s commercial guarantee.
On the website, the company pledges that the products they sell are of satisfactory quality, fit for particular purpose, and as described.
The website uses security controls to ensure the safety of user data and to guarantee secure transactions.
Some online reviews from customers have suggested that the items they received in the post from Light in the Box were not what they had ordered.
A number of customers have complained on question-and-answer website Quora that what they received was not like the pictures on the website, and that the items were the incorrect size or were of poor quality.
Light in the Box’s return policy does state that items can be returned and refunded or exchanged within the warranty, as long as they are:
- Damaged/broken, or soiled upon arrival
- Received in the incorrect size/colour
Customers that wish to return items with no quality issue must get their return authorised by Light in the Box’s customer service team before sending their items to the return address.
For any returns, customers are responsible for paying the return shipping fees.
Refunds are issued to a user’s Light in the Box credit account.
From there, a customer can use the credits to pay for new order or withdraw the amount to the original card they paid with.
Is the Light in the Box app safe?
The Light in the Box app is safe and has received positive reviews from customers who have used it.
On both the Apple Store and Google Play, it has a score of 4.5/5 stars.
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The app allows shoppers to search the shopping site’s products on their mobiles or tablets.
The app also occasionally gives users discounts that aren’t offered on the website and alerts them about sales and special offers.
