EVERY American child dreamed of having their own Barbie doll at some point.
Due to changing trends and the new Barbie movie, Barbiecore is now back in our lives more than ever.
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What is Barbiecore?
Barbicore essentially refers to the epitome of Barbie’s style: hot pink, bright neons, feminine makeup, and sparkly accessories.
With the return of Y2K fashion and thrifting trending across social media, people are praising the 90s Barbie girl aesthetic.
The #Barbiecore hashtag has over 7.7million views on TikTok, with many creators creating Barbiecore aesthetic outfits or even rooms and sharing their style.
“Barbie is inspired by pop culture and fashion. And like many of us, her style evolves to be reflective of today’s trends and culture,” shared SVP, Global Head of Design Barbie & Fashion Dolls Kim Culmone with InStyle.
“Pink has always been Barbie’s favorite color — she even has her own signature ‘Barbie Pink’ Pantone shade, PMS 219.
“For Barbie, pink represents limitless potential and is a symbol of female empowerment, which is such a perfect fit with the brand’s purpose,” continued Culmone.
Barbiecore is not only trending on social media but in high fashion, as well.
SKIMS mogul Kim Kardashian was spotted wearing a hot pink hoodie and leggings set at the Ripley’s Believe It or Not! museum in May.
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Valentino’s PP Pink Collection also grabbed the eyes of pink lovers, including that of Gigi Hadids’, with its hot-pink everything aesthetic.
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Why has Barbiecore been trending?
The Barbiecore fashion was always with us, with lawyer Barbie Elle Woods in Legally Blonde and Eve Doll in Lifesize, per InStyle.
With Margot Robbie and Ryan Gosling’s anticipated new film, Barbie, however, the all-pink, high-fashion trend has swum swiftly back into our lives.
Aside from the Robbie and Gosling duo, Machine Gun Kelly’s Life in Pink documentary, which depicts the climactic life of artists and fandom, also helped with Barbiecore’s peak.
Machine Gun Kelly and his partner Megan Fox were spotted as real-life Barbie and Ken at the Life in Pink premiere with matching pink fits.
When does the film Barbie premiere?
Greta Gerwig’s anticipated film will come to the theaters on July 21, 2023.
With teasers and photos released, Robbie is spotted in a hot pink convertible and a hot pink cowboy set, designed by iconic costume designer Jacqueline Durran.
The plastic duo was also spotted rollerblading in the film, with bright neon tie-dye outfits and neon yellow rollerblades.
