A new trend has emerged – public figures posting ‘vaxxies’ showing the moment they received their jab

The latest social media trend involves no ice buckets, no filters and certainly no sea shanties. Now celebrities and politicians around the world are vying to post the best “vaxxies” – selfies of the moment they receive their Covid-19 vaccination.

While vaxxies send out a strong message that the vaccines are safe, they are also an undeniable photo opportunity. The image of Greek prime minister Kyriakos Mitsotakis being vaccinated with his shirt off went viral last week. With its unreconstructed masculinity, some compared it to photos of a bare-chested Vladimir Putin bare chested out hunting. Mitsotakis became something of a Twitter heartthrob as a result, with one user writing “Greek prime minister Kyriakos Mitsotakis doing whatever it takes to sell his people on the #COVID19 vaccine.” Others fretted about the prospect of Boris Johnson, who might have his vaccine live on TV, doing the same.

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