Unloved by outsiders for decades, the West Yorkshire city is delighted to be UK’s city of culture 2025
Scrawled in white on a bridge outside Bradford Interchange, the words “Welcome home, sexy” have brought a smile to thousands of train passengers over the years. But whoever wrote the graffiti almost certainly never thought it would be used as a cheeky tagline for Bradford’s bid to be the UK’s city of culture.
“It’s us – it’s Bradford. It’s a bit mischievous, it’s hospitable, it’s inviting,” said Shanaz Gulzar, the chair of the city’s bid team, who admitted that some thought the slogan was “a bit too Bradford” for the judges.
