Warby Parker Inc. which launched more than a decade ago selling eyewear directly to customers online, sees bricks-and-mortar retail as its biggest growth opportunity.

The New York-based company plans to open 40 new stores this year, which would bring the eyewear brand’s total to 201 locations, Co-Chief Executive Officer Neil Blumenthal said on a conference call Thursday. Warby Parker derives most of its revenue from physical stores and expects that expanding its footprint will help it gain market share from larger chains as well as from independent shops.

This post first appeared on wsj.com

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