Duchy Organic sales are on the rise ahead of King Charles III’s Coronation this Saturday, giving Waitrose a much-needed boost.
The brand is a partnership between the supermarket and Duchy Originals Limited, a company set up in 1990 by the King.
‘We’re seeing strong demand for Duchy Coronation products,’ a Waitrose spokesman said. ‘Our customers particularly like products which can be kept as a souvenir like the Duchy shortbread tin.’
Produce fit for a King: Charles III at a Duchy Originals event at Clarence House in 2011. Duchy Originals Limited was set up in 1990
Waitrose, which is owned by the John Lewis Partnership, added that searches for Duchy recipes on its website have soared.
‘Searches for Duchy banana and raisin tea loaf are up 42 per cent on the same week last year and searches for Duchy Golden Ale and dark chocolate cake are up 127 per cent,’ the spokesman said.
Duchy Originals was set up by the King while he was the Prince of Wales and Duke of Cornwall as a way to sell organic produce from his farm.
Duchy’s deal with Waitrose was signed in 2010 and it is the UK’s largest organic food and drink brand.
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