Analysis revives calls for in-game rewards to be classed as betting products to protect children

Loot boxes, video game features used by nearly 40% of children, have clear links to problem gambling, according to a study that has reignited calls for them to be regulated as betting products.

Researchers analysed 13 studies into the behaviour of gamers who spend on loot boxes, which allow players to spend money on randomised in-game rewards that can aid players’ progress or enhance the appearance of characters, without knowing what they will get.

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