APPLE has been spotted warning some customers that they need to “shop early” if they don’t want to miss out on a particular iPhone this holiday season.
The warning message was spotted on the US version of the Apple website and comes amid reports of supply chain issues and chip shortages.
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Anyone heading to the US Apple website to look at a new iPhone will see the message “Shop early for the best selection of holiday favourites. Shop now”.
The message is hard to miss as it appears in a red banner at the top of the screen.
This warning follows reports that a shortage of computer chips could mean Apple has to slash the number of iPhone 13s it can produce in time for Christmas.
It’s thought the tech giant may have to cut its iPhone 13 production by up to 10 million devices due to worldwide supply chain issues.
According to a Bloomberg report, Apple is “likely” to cut its 2021 iPhone 13 series production targets from 90 million to around 80 million.
The report cited “people with knowledge on the matter” as a source.
Apple is said to have told manufacturers that there will be less of the new iPhone 13 models produced because of issues with chip supplies like Broadcom and Texas Instruments.
The good news for some customers buying from Apple from today until December 25 is that they’ll get a return date of January 8, 2022.
According to Phone Arena, customers in the UK, US, Canada, Australia, New Zealand, Germany and a few other locations can make use of this offer.
Purchases made after Christmas Day will be subject to a 14 calendar days return policy.
The iPhone 13 starts at £779 / $799 and the iPhone 13 Pro starts at £949 / $999.
The iPhone 13 mini starts at £679 / $699 and the iPhone 13 Pro Max starts at £1,049 / $1,099.
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This post first appeared on Thesun.co.uk
