Touch of class: Turkish butcher Nusret Gokçe shot to fame in 2017 for the flamboyant manner in which he salted steak
An ultra-pricey steak restaurant opened by social media sensation ‘Salt Bae’ raked in £7m in its first four months of trading.
Turkish butcher Nusret Gokçe, who shot to fame in 2017 for the flamboyant manner in which he salted steak, opened the Nusr-Et restaurant in London’s Knightsbridge district in September last year.
It quickly attracted attention for outrageously expensive dishes, such as a £630 gold leaf-wrapped steak.
Despite several negative reviews from food critics, NusrEt raked in the cash.
Nusret UK, the company behind the restaurant, reported turnover of £7m for 2021 and profit of £2.2m.
Salt Bae’s empire includes locations in New York, Dubai and Istanbul and attracted a celebrity fans, such as Leonardo DiCaprio, David Beckham and rapper Snoop Dogg.
Salt Bae has drawn criticism after it was alleged he paid chefs just £12 an hour.
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