A passing chart sensation is still a matter of magic, and in the age of TikTok it seems there are more contenders than ever
The one-hit wonder can be one of the music industry’s cruellest, and kindest, trajectories. A song takes on a life of its own as a previously unknown act gets propelled into temporary superstardom, only to come crashing down just as fast when future releases don’t quite make the same mark.
For some, phone calls to the record label go unanswered, dreams and hopes are shattered and swanky dinners get replaced by beans on toast. For those who never banked on commercial success in the first place, the temporary high can offer welcome opportunities and some extra cash in the bank.
