Prohibition of adverts for products high in fat, salt and sugar could cost broadcasters more than £200m annually in revenue
The government is poised to announce a ban on junk food advertising online and before 9pm on TV from 2023, as Boris Johnson looks to deliver on his pledge to tackle the UK’s growing obesity crisis.
The new measures, which will be some of the toughest marketing restrictions in the world, will heavily impact the more than £600m spent by brands on all food advertising online and on TV annually.
