Analysis of 1m loyalty card transactions suggests decline is mostly down to levy on single-use bags

Shoppers shun single-use plastic bags to save pennies rather than the planet, a “big data” study of more than 10,000 consumers has found.

The research by Nottingham University business school’s N/LAB analytics centre of excellence suggests the massive decline in plastic bag use in the UK may have little to do with shoppers worrying about the environment.

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