Values lowered for more than 40% of properties on Zoopla to attract ‘price-sensitive’ buyers

UK home sellers are having to shave an average of £14,000 off the original asking price as the market continues to cool, data shows.

The property website Zoopla also said that in the face of weaker demand, more than 40% of the homes it currently had listed for sale had an asking price that had been lowered to attract “price-sensitive” buyers.

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