Campaign, originally blocked by Liz Truss, suggests actions such as turning down boiler flow

Households will be urged to take only 30 seconds out of their day to reduce their energy use as a UK government TV advertising campaign designed to cut bills finally launches.

The advert, part of an £18m campaign originally blocked by Liz Truss, will air during festive schedules from 8.30am on Tuesday on terrestrial and satellite channels, including ITV, Channel 4 and Sky.

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