Mary Portas and Charlotte Tilbury among those who want support for Covid-hit independent stores

Some of Britain’s best-known fashion and retail names are campaigning for the government to launch a ‘shop out to help out’ scheme to aid beleaguered independent shops as they prepare to reopen on 12 April.

The retail consultant Mary Portas, the beauty mogul Charlotte Tilbury, the designers Charlie Casely-Hayford and Henry Holland, who has also designed the campaign’s logo, are among those calling for a stimulus package. They argue support should take a similar structure to last summer’s eat out to help out scheme, with the government covering 50% of the cost of goods purchased at physical stores with fewer than 10 employees, capped at £10, every Monday to Wednesday, for a month this summer.

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