‘Speed, alcohol, drugs, fatigue … what if we need to add masculinity?’ asks road safety body
A road safety awareness campaign in France is tackling the role of gendered behaviour behind the wheel, warning for the first time that toxic masculinity could be as important a contributing factor to road deaths as speed, alcohol, drugs and fatigue.
The campaign’s video – released for the web, TV cinemas on Wednesday – shows men at the births of their sons and seeks to portray them as thoughtful and sensitive in contrast with the revved-up virility of macho stereotypes.
