Latest attempt to seize online opportunities falling flat as founder pursues corporate gymnastics

When your share price falls by a third in the three weeks after a big announcement that was supposed to reveal hidden value within your company, you’ve got a problem. This is Matthew Moulding’s predicament.

The founder and boss of THG, the business formerly known as The Hut Group, was hailed as the nation’s gift to e-commerce retailing during last year’s £4.5bn flotation, but his latest attempt to seize the supposedly “unparalleled” opportunities that exist online is falling flat.

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