Buy-to-let property videos are increasingly popular on TikTok and other social media platforms. But is this a route to financial freedom or a get-rich-quick scheme doomed to fail?
James Coupland started his Instagram account more than 10 years ago, posting unremarkable photos showing him with his mates, or in the gym. After giving up on a career as a footballer, he was studying for a sports performance degree while trying to make a name in fitness. But none of his posts were getting more than a few dozen likes.
Then, in March 2020, came the pivot.
