Competition aimed at encouraging Swedish island residents to save water is being copied elsewhere
Dry, brown grass is no longer a source of shame on one Swedish island where residents have been competing over the “ugliest lawn” in an attempt to save water – and it seems the trend is spreading.
“It was the easiest competition to win, I didn’t have to do anything,” said this year’s winner Stina Östman, a resident of Sweden’s largest island of Gotland, who has mixed feelings about her victory. “It’s always nice to win, even if you are the worst,” she said.