The Bleisure Traveler—Coming to the Rescue of Airlines Everywhere

A new group is rivaling corporate road warriors as airlines’ favorite customers. They travel on strange days, buy extra perks on top of already expensive tickets and are changing the economics of the business.

Some airline executives say hybrid work and other postpandemic changes have cracked open demand from travelers willing to spend more for extra legroom and other perks, helping offset revenue from once-crucial corporate bookings that still haven’t fully returned.