In UK first, supermarket’s five-year commitment aims to offer more sustainable options
Tesco is to become the first UK retailer to set a sales target for plant-based alternatives to meat as it steps up efforts to offer shoppers more sustainable options.
The UK’s largest supermarket will on Tuesday commit to boosting sales of meat alternatives by 300% within five years, by 2025. Over the past year, demand for chilled meat-free foods – the most popular line including burger, sausage and mince substitutes – has increased by almost 50%, the retailer said. As a result, it is expanding into more categories and creating larger “centrepiece” dishes for two people as well as family-sized portions.
