Rolling coverage of the latest economic and financial news
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Demand for supermarket own label ranges has swelled over the last year, Kantar reports.
Sales of these lines are up by 13.2% this month, well ahead of branded products at 4.6%, and this trend “shows little sign of stopping”, Kantar’s Fraser McKevitt explains.
Shoppers have been facing sustained price rises for some time now and this February marks a full year since monthly grocery inflation climbed above 4%. This is having a big impact on people’s lives.
One quarter say they’re struggling financially, versus one in five this time last year. The numbers speak for themselves. If people don’t change how they buy their groceries, households are facing an £811 increase to their average annual bill.
