Call to ban child-friendly packaging and misleading claims to tackle childhood obesity
Nearly two-thirds of the yoghurts marketed at children provide at least a third of a four- to six-year-old’s maximum daily intake of added sugars, according to research that calls for a ban on child-friendly packaging.
Despite the surveyed yoghurts containing added sugar, syrup and fruit concentrate, they are packaged with colourful cartoon designs designed to attract children. Many contain claims about health benefits, highlighting the presence of calcium, vitamin D and protein content, but the researchers warn that these distract parents from scrutinising nutrition labels.
