Cost-conscious streamers identify Netflix and Amazon Prime Video as ‘must-haves’, while Disney+ cancellation rate triples
The UK streaming boom is officially over after the number of homes with services such as Netflix, Amazon and Disney+ fell in the first quarter, as the cost of living crisis forced hundreds of thousands of streaming fans to slim down their subscriptions to just a few favourites.
The number of UK homes that have at least one paid-for subscription streaming service fell by 215,000 in the first quarter – ending a decade of almost uninterrupted growth in the popularity of streaming services – as households cut budgets to cope as inflation runs at a three-decade high.
