Long marketed to men, the reusable water bottles underwent a TikTok-fueled transformation. Can it last?

On New Year’s Eve, Meagan Howard waited outside a Target in Louisiana to buy this season’s most coveted accessory: a shiny pink travel tumbler called the Starbucks x Stanley Quencher. When the doors opened, Howard took off like a race horse leaving the starting gate, running as fast as her Uggs could carry her. Then the 33-year-old felt herself slipping, ultimately face-planting on the cold tile floor.

“My mom saw me fall down, and she said it took a while for me to get back up,” Howard, who is a first-grade teacher, said. “But it’s worth it, I think. I got the cup.”

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